Privacy Policy

Last Updated: July 2026

This privacy policy outlines how Pendal Sports Group collects and processes your personal data through your use of this website, including any data you may provide through our contact forms or when requesting investment materials.

Pendal Sports Group is the data controller and is responsible for your personal data. We are registered with the Information Commissioner’s Office (ICO).

If you have any questions regarding this privacy policy or our privacy practices, please contact us. You maintain the right to lodge a complaint at any time with the ICO, the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the opportunity to address your concerns before you approach the regulator, so please contact us in the first instance.

1. Data Collection and Lawful Basis

We may collect, use, store, and transfer various categories of personal data concerning you, including Identity, Contact, Investor Profile, Technical, Usage, and Marketing and Communications data. This information is collected via direct interactions and automated technologies or interactions.

We will only process your personal data when permitted by applicable legislation. Most commonly, we rely on the following lawful bases:

Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., responding to inquiries regarding our sports investment portfolios).
Performance of a Contract: Where we must process your data to perform a contract we are about to enter into, or have entered into, with you.
Legal Obligation: Where processing is necessary for compliance with a legal or regulatory obligation (such as conducting Know Your Customer (KYC) or Anti-Money Laundering (AML) verifications should you progress to an active investor status).

2. Purposes for Which We Will Use Your Personal Data

We process your personal data for the following essential corporate purposes:

To respond directly to inquiries submitted via our website contact forms.
To distribute investor prospectuses, whitepapers, or authorized marketing updates.
To administer and protect our business operations and this website (including troubleshooting, data analysis, and system testing).

3. Disclosures of Your Personal Data

We may share your personal data with internal and external third parties for the purposes set out above:

Service Providers: IT and system administration providers, hosting partners, and CRM platforms acting as data processors based in the UK or internationally.
Professional Advisers: Legal professionals, bankers, auditors, and insurers providing consultancy, banking, legal, insurance, and accounting services.
Regulators and Authorities: HM Revenue & Customs, the Financial Conduct Authority (FCA), or other UK authorities who require reporting of processing activities under specific legal conditions.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not permit our third-party service providers to use your personal data for their own independent purposes.

4. International Transfers

Certain external third parties (such as cloud hosting providers or CRM software platforms) may be located outside the United Kingdom, meaning their processing of your personal data will involve a cross-border transfer.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:

We will only transfer personal data to countries that have been officially deemed to provide an adequate level of protection for personal data.
Where we utilize certain service providers, we may employ specific contractual clauses approved for use in the UK (the International Data Transfer Agreement or Addendum) which afford personal data the identical protections it holds within the UK.

5. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed in an unauthorized manner. Furthermore, we restrict access to your personal data to those employees, agents, contractors, and other third parties who demonstrate a strict business need to know.

We maintain formal procedures to address any suspected personal data breach and will notify you and any applicable regulatory authority of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes for which it was collected, including for the satisfaction of any legal, regulatory, tax, accounting, or reporting mandates.

If you submit an inquiry through our contact form but do not subsequently enter into a commercial agreement with us, we will securely delete or anonymize your data after 12 months, unless you have explicitly opted into our ongoing marketing communications.

7. Your Legal Rights

Under UK data protection legislation, you possess distinct statutory rights regarding your personal data. You have the right to:

Request access to your personal data (commonly referred to as a "data subject access request").
Request correction of the personal data that we maintain about you.
Request erasure of your personal data where there is no compelling legal reason for our continued processing.
Object to the processing of your personal data where we are relying on a legitimate interest framework.
Request restriction of processing concerning your personal data.
Request the transfer of your personal data to yourself or to an designated third party.
Withdraw consent at any time where we are relying explicitly on consent to process your personal data.